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Search Analytics Report: The new GWT keyword report

A few days ago I’ve been granted access in one of my accounts to the new Search Analytics Report on Google Webmaster Tools. Previously named Google Search impact, this is gradually rolling out to random webmasters.

I didn’t know about the Alpha and when I first saw the report, first reaction was cursing. This is because what you’ll see on the first glimpse, is that you no longer have access to all the keywords but only to the top 999. While this might not seem like a big problem, in fact it is. After Google restricted access to keywords in all the analytic tools, I found refuge on the GWT reports and found the data there to be more efficient. Was more efficient, because you had access to all the keywords your website was ranking for and was a very good way to plan an optimization strategy on important keywords placed on page 2.

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5 Reasons Why SEO Projects Fail

Over the years I had plenty of SEO projects from small businesses to enterprise (in collaboration with other SEOs) and from publishing websites to ecommerce websites. As in life, some were successful and some failed.

Due to a certain context, I asked myself what were the reasons that make a project a failure and why other projects keep growing in time, no matter what animals Google is unleashing from the cage.

So far, here are the main reasons that I managed to find:

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9 years later

In 2005 I started this blog. At that time I had no clear goal with it, beside experimenting and trying to learn as much as possible. Now, 9 years later, a few jobs later and plenty of projects later I feel it’s time for a new stage. A stage where this place is a place for others to learn and grow. A place where past and future clients and other freelancers can come and find valuable information.

So. Let’s start