Search Engines || Information Architecture

Just read a great summary of the tricks that you can do on your Facebook fan page in order to increase both user interaction and satisfaction. The “12 steps to creating a compelling Facebook Page” article is aimed to both starters and to those that have some experience with Facebook fan pages.

The tips I liked the most and were totally new to me were these:

7. Create a custom navigation sidebar – A few months ago, I showed you how to add an interactive sidebar to your Facebook Page. This is a creative way to help visitors find exactly what they are looking for on your Facebook Page.

and

10. Import your YouTube videos – Check out the application called YouTube Video Box. It includes an integrated search to find videos on YouTube and a Tab where you can display videos from YouTube. You can also import videos from an existing YouTube.com account.

If you have followed the tutorial that I posted here, by now you should have a pretty decent list of followers and most likely you have more than 2000 followers, moving over past the first Twitter limit. But also you might have come to some limits in finding new, targeted followers. Here are 3 tips that will help you move on:

• Do not focus only on the followers of the your vertical leaders. More important than those, are the people that they follow. This are pretty hard to get persons, but also more valuable so the effort is worth it
• Use Buzzom to identify people that use your niche keywords on their bio.
• Use Buzzom to identify people that interact with your vertical leaders. For this, use the people search option and look for @username (where obviously username=the profile of your niche leaders). Those are very important profiles because they have 3 important traits: they are interested in your niche, they are active users and they interact with others from your niche