Search Engines || Information Architecture

Just read a great summary of the tricks that you can do on your Facebook fan page in order to increase both user interaction and satisfaction. The “12 steps to creating a compelling Facebook Page” article is aimed to both starters and to those that have some experience with Facebook fan pages.

The tips I liked the most and were totally new to me were these:

7. Create a custom navigation sidebar – A few months ago, I showed you how to add an interactive sidebar to your Facebook Page. This is a creative way to help visitors find exactly what they are looking for on your Facebook Page.

and

10. Import your YouTube videos – Check out the application called YouTube Video Box. It includes an integrated search to find videos on YouTube and a Tab where you can display videos from YouTube. You can also import videos from an existing YouTube.com account.