Archive for the ‘Search Engine Optimization’ Category

RustyBrick Announces Search Engine Relevancy Challenge to Identify the Best Search Engine for Relevance

Thursday, May 12th, 2005 |

Search Engine Optimization Companies, Search Engine Marketing Specialists and Webmasters Invited to Rate Google, Yahoo Search, MSN Search and Ask Jeeves

Toronto, ON (PRWEB) May 4, 2005 — To identify the best search engine for relevance, RustyBrick today announced the Search Engine Relevancy Challenge at the Search Engine Strategies 2005 Conference & Expo. Search engine optimization companies, search engine marketing specialists and webmasters are invited use RustySearch, a white-labeled search engine, to rate the top search engines.
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SEO tool

Wednesday, May 11th, 2005 |

Nice SEO Tool (or SEO search engine) spotted by Fantomaster

Features:

  • Google Page Rank
  • Thumbnail
  • Alexa Rank
  • Yahoo Rank
  • etc

In fact is a tool that combines Google API with different sources of informations about a certain site. Kind of a Swiss Army Knife for Search Engines

SEO Tip

Saturday, April 23rd, 2005 |

Rustybrick writes about a new occurrence at Google Web Search.
In short. When you do some queries with the the word “directories” included, you will have some additional results on top of the natural ones.

Since now the following have been spotted:

What all this results have in common beside being financial related? All have Tatet directories. With Tatet I have come across a year ago when doing a link building campaign. Their directory is shared with others just like DMOZ. Then I found out that an inclusion on Tattet leads too many other backlinks.

This could mean that Google is looking for other directories besides DMOZ too build up its index? Just an ideea. But I think that it won’t hurt to get an inclusion there ;)

Resources:

Presumptions on Google Sandbox

Saturday, March 12th, 2005 |

Beside blogging on various topics (mainly search engines and information architecture), another intention with this site/domain was to observe how spiders and search engines behave with new sites/domain.

First infos were about who’s the fastest spider. The data showed that getting indexed by the major players is quite easy and fast.

Now I will continue with some presumptions which must be regarded only as that.

5 days ago this domain dropped sudenly from Google. What were the symptoms:

- when doing the following query in google:

site:www.razvan-antonescu.info

the result showed ONLY the URL instead of title, no text snippet and no cache

- when searching for my name the page had dropped from first result to nothing and gave only garbage results (I think those garbages will be the topic of another post)

- the googlebot came on a daily basis

Those were clear signs of sandbox effect. But everybody says that sandbox lasts at least one month. Well after only 5 days everything is fine.

Presumptions

- with a new domain make all the necessary preparations to get indexed
- sit untill you get in the index
- continue yor job and avoid constructing too many external links (be it relevant or not, spam or not)
- wait for sandbox to install and DO NOTHING
- if I am correct if you are not caught with overoptimization the storm will end very quick
- after you get back do whatever you think is good for you but use common sense and respect the spiders and the others (that sounds like lame preaching but you got the ideea)

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My 2 cents on the Sandbox filter

Sunday, March 6th, 2005 |

Screw the sandbox filter. And for this remark I have 2 reasons behind:

1. As an end user I am depraved of new quality content and instead I see pages from the 90s. Try doing a research on new software/information and see pages dating back from the stone age.
2. As a SEO consultant…ahem should i continue with clients opinions on this?

Search Engines spam is a problem and even a big one. Yesterday I come across an idiot that was messing the results on a research I was doing BIG time but this is not the solution. They keep out new spam but the old spam is doing well

I think I”ll start a category on this blog called “Idiots Hall of Shame” with notorious cases of search engine spamming.

If Google continues to do this end users will turn to other engines that shows fresh and tasty results

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A few thoughts on comment spam

Thursday, March 3rd, 2005 |

I found myself sometimes in the position to use “comment spam”. But looking through blogs these days I see that there are ethical ways to do it and stupid ways. The line between ethical and stupidity is given not by the purpose but by the means.

Let me explain you what than means:

The “ethical” way:

1. Identify your site topic
2. Look in blogs search engines for similar blogs
3. View in source if the blog you are targetting uses the nofollow tag
3. See in Google/Yahoo/MSN what pages have been indexed from the targeted blog using the site:www.targetedblog.com syntax
4. See on what posts you can have a VALID&ORIGINAL point of view and write. It doesn’t have to be a PhD disertation. 2 phrases that make sense and that are on the topic should be enough. That’s why are called comments

The stupid idiot way:
Steps 1-3 identical
Step 4 write some stupid idiotic 2 words phrase like “Great site” and add your lousy keyword than go out and spam every blog you met. If you do it automatically you are even “smarter”. You can candidate to the IDIOT of the year award

Why this post? Because one of my daily readings is spammed by an imbecil that duplicates the posts of the targeted blogs into his blog and than adds them to the comments of the targeted blogs…all that for some lousy 10USD/month from AdSense that will help him rent a second hand brain

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Overture Services To Become Yahoo! Search Marketing Solutions

Wednesday, March 2nd, 2005 |

On short the change implies not only the names but offering the following services:

Yahoo! Search Marketing Solutions’ suite of offerings will include the following products:

* Sponsored Search Listings, the flagship search advertising product
* Content Match™, Yahoo!’s contextual advertising listings
* Local Match™, Yahoo!’s local sponsored search offering
* Site Match™ Self Serve and Site Match Xchange™, Yahoo!’s search URL submission products
* Yahoo! Product Submit™, the Yahoo! Shopping URL submission program
* Yahoo! Express™, the Yahoo! Directory URL submission program
* Marketing Console™, which enables advertisers to track campaign performance across multiple online channels
* Search Optimizer™, which allows advertisers to improve their campaign performance and reduce the amount of time spent managing their listings

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Here I'll share my knowledge, discovery and experience related to my hobby and work. Most articles on this site are related to blog design, short reviews, tips and make money online. More

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