Archive for the ‘Google’ Category

Why usability matters

Tuesday, November 20th, 2007 |

When the new Gmail version was made available, lots of new features were announced  and than people started to point  to new ones. But behind the great fireworks some other small changes with deep impact were made.

Here is an example on how some small changes can lead to feature awarness.

A few nights ago, my girlfriend called me that she saw that Google added, to the compose screen, the option to create invites for Gcal. While I knew that this was an pretty old feature, I knew that something has changed but I couldn’t put my finger on it. Happily, you can switch between the old and new interface and than I saw it:

Gmail old interface:

Gmail Old Interface

Gmail new interface:

Gmail New Interface

(click on thumbnails for the bigger pictures)

What really changed  so that feature become more vizible to the “regular” user:

  • In the old version,  the link to create new event was placed on the far right of the screen. Most people don’t move their eyes so far so is practically invisible even though it’s in front of your eyes.
  • Labeling. In the original version, the feature was labeled “” Add event info”. That basically doesn’t say anything to “regular” users. What event? It’s an freakin email. What info should I add?(those questions appeared in the rare case they spotted it). In the new version, the label says “Add event invitation”. This label is more clear and in plain view.

Those 2 small changes might appear as insignificant to most of the people. But I am willing to bet a lot that the spike in usage after the roll out was pretty huge.

So, summing it up. Just because you use the internet on a daily basis and develop web apps that doesn’t mean that those are going to be user friendly. Not even if you are a huge, popular company. Hiring  a team or an usability company, might not also guarantee your success but at least you have more chances than your competitors

Google hysteria

Sunday, November 18th, 2007 |

When I woke up this morning, I saw on Techcrunch that Google’s hunting season has moved toward Pay Per Post publishers. Since I have been denied becuase of my theme, I’ve just took another sip of coffee and moved over. Later I saw that John Chow has approached the subject too and I checked my PR.

Well, after the first flush (hunting those selling links)  when I got from 5 to 2, now I am at very fresh ZERO :))). Well it looks that this one was an algorithmic one, flushing all the sites that had a Pay Per Post badge.

Is funny and is funny a lot. I really don’t care about how this site behaves in SERPs or in terms of PR, because this is a testing ground and not a traffic/money machine. But Google movements tend to have the opposite effect on the market. Instead of wiping out an entire industry that has a symbiotic nature, Google is in fact growing it stronger. At the end of the day, the winners are going to be the publishers and the looser will be Google.

And it will be the looser because it will be facing thousands of new stealth techniques.

Regarding my new shiny PR 0, I am very curious how this site will behave on the nex, regular PR update because I’ve removed all my link exchange scripts and the PPP badge.

First Adsense payment through Western Union

Thursday, November 1st, 2007 |

I just received my first Adsense payment through Western Union. It went pretty smooth from 4 weeks (with checks) to 30 minutes.

The procedure is as follows:

  1. Once you pass 100usd you’ll get around 23-24 of the month a “Payment in progress” status in your Payment History tab
  2. Once the status changes to “Payment issued”, you can go to any Western Union office to get the money
  3. You will only need:
    1. Sender’s address (is on the details page of the payment)
    2. MTCN code (is on the details page of the payment)
    3. A valid government ID
  4. The other good news is that beside being fast you pay no fees. What you have earned, that’s what you get

Thanks Google :D

Google backlinks update

Friday, August 3rd, 2007 |

It looks that Google has updated the backlinks cout for a few of my sites. As usual incoming PR update in ~7-10 days

Google Analytics v2

Wednesday, May 9th, 2007 |

As reported on Google Blogoscoped, Google Analytics just got (for some users) a facelift. Previous users of  Measuremap will recognize some familiar elements, and that’s so because the new version is a joint effort of teams from Google, Urchin and Measuremap.

More details about this release you’ll find here:

Beside the official announcements, there is also a great post by Avinash Kaushik that guides you through five levels of exploration of the new Google Analaytics:

  1. Notice the awesome new data interaction model.
  2. Take the enhanced “data discoverability” for a spin.
  3. Context is king! Find your context quickly.
  4. Ahh…. Segmentation is just a step away.
  5. Upgraded goodies: Schedule and email any report or dashboards, Better site overlay, Much nicer page level reporting and more.

The real statistics for Google Custom Search Engine

Thursday, March 29th, 2007 |

If you are using the Google CSE, by now you already know that they are providing statistics about the usage. And also by now you must be a litlle confused about the reports.

Well, if you need more accurate data about the searches here is how to do it:

  1. Associate your Adsense Publisher ID  with the CSE
  2. Login to Adsense and Reports -> Advanced Reports -> Choose product: AdSense for Search -> Top queries data -> Display report
  3. Now we are talking real data. And now you can specify any date range you want for your reports

Post inspired by Google Blogoscoped

Google Adsense: now with pay per action

Tuesday, March 20th, 2007 |

It seems like Google considers the refferals a relative success and they plan to go beyond their products and add new advertisers:

Many of you already use referrals to direct users to your favorite Google products. Now, with our new referrals beta, you can select products and services from our base of AdWords advertisers. This is good news for those of you who have wanted to use referrals in the past, but couldn’t find a product to match your site’s content. With the referrals beta, you can search for products that match up directly with your site’s content. And you can customize your referral units to match the look and feel of your site, making it easier than ever to find a referral ad that fits in seamlessly with your site’s design and content. (source)

If you are interested you can apply to be a beta tester for this program 

Blogger bug (finally) fixed

Monday, March 5th, 2007 |

After Blogger (forced) transition to the new system on all existing blogs a very ugly bug appeared. The previous posts component, instead of showing 10 previous posts relative to the current in view, showed only the 10 newest posts relative to the last one.

As of tonight it seems that this is fixed and everything works as before.

Videos in regular Google SERPs

Monday, February 26th, 2007 |

It looks like Google has started a new (as far as I know) experiment. Results from Youtube and Google have the attached video that can be seen in the SERPs by using the show video link.

This thing I saw it just once in Firefox and couldn’t replicate it again, neither in FF and neoither in IE7.

For details see attached screenshot
Videos in Google SERPs

Google Analytics Bugs

Thursday, February 1st, 2007 |

For the past 2 months I noticed that Google Analytics, at least weekly if not daily is missing traffic data for a few hours. This is getting very annoying especially with the death of Performancing Metrics and the lack of usability on Feedburner Statistics.

Does anyone else know a good (and free) blog analytics solution?

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Here I'll share my knowledge, discovery and experience related to my hobby and work. Most articles on this site are related to blog design, short reviews, tips and make money online. More

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