Good marketing rules

Written on 4/1/2005 – 7:34 pm | by Razvan Antonescu |

Good examples of marketing:

1. Keeping alive. On the friends list, the order is given by the content shared. K. What means that. Let’s say you are on a public person friend list. By sharing content you will always be on his homepage among the visible friends. By the rule of association you become tied with his image. Vanity is Al Pacino’s favourite sin….and apparently of Yahoo’s also.

2. Gmail had 1G. Yahoo will have 1G. Apparently the size does matter and not the quality. Gmail is better because of its free pop3 and they could have stayed at 1G without problems. But the crowd wants size and not quality. It was logic that they will raise at 2G BUT doing it without some trick would have been just a lame reaction to Yahoo’s move. The result? Instead of poping-up in your face 2G they showed you a gradually filling of the amount. On the front page they show you a fast moving counter with megs flowing into the users accounts. Result? A nice trick. More attention. The impression of fluidity. The felling of a dynamic company (which they lack lately with their use of long beta periods)

Good jobs PR guys ;)

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