Google adds maps to natural results

Written on 1/16/2007 – 5:29 pm | by Razvan Antonescu |

Today while performing a query I saw attached to one of the results an address and a plus sign:

maps in serps

using the plus sign I got a map (of course from Google Maps and more details about the address):

maps in serps

Now (beside that I don’t know if this is new or not) here is what I find interesting:

  • This is not a regular one box result - That specific page was the 7th result on the page
  • Where the data comes from? The address is listed on the website’s first page but is in an image format and I don’t think that Googlebot can read it. Still this is the same data that appears on the whois listing

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