Google Analytics v2
As reported on Google Blogoscoped, Google Analytics just got (for some users) a facelift. Previous users of Measuremap will recognize some familiar elements, and that’s so because the new version is a joint effort of teams from Google, Urchin and Measuremap.
More details about this release you’ll find here:
Beside the official announcements, there is also a great post by Avinash Kaushik that guides you through five levels of exploration of the new Google Analaytics:
- Notice the awesome new data interaction model.
- Take the enhanced “data discoverability” for a spin.
- Context is king! Find your context quickly.
- Ahh…. Segmentation is just a step away.
- Upgraded goodies: Schedule and email any report or dashboards, Better site overlay, Much nicer page level reporting and more.
2 Responses to “Google Analytics v2”
By Razvan Mihaiu on May 10, 2007 | Reply
Why is Google Analytics better than AWStats ? I am using AWStats for many years now and it provides all the information that I need. What piece of information is provided by Google Analytics and is *not* provided by AWStats ?
I see 2 drawbacks for Google Analytics: (actually, for any solution of this type)
1. it slows down the page
2. it is inaccurate; I am blocking all Google Analytics URLs in my browser because I don’t want my surfing to be slower because some else wants to make some statistics from my surfing habits. It is very likely that I am not the only one using this strategy
By credit master on Sep 24, 2007 | Reply
Hi,
Its very interesting.Version 2 is so radically different and provides such a compelling value proposition to users of web analytics that I am excited to write a blog post about a product.One more of most dramatic changes to Google Analytics V2 is the new immersive data interaction model. It sets a new benchmark for how users interact with data. It shifts the model from a few digging long and hard to find insights to the many not having to dig a lot to find first blush insights and also having the power to easily and quickly dig deeper if they want to.