Search Engines || Information Architecture

All the SEOs know the regular speech, Google gives when it comes to duplicated content:

• Is bad
• It sucks
• We can detect it
• We are against it
• If you do it we are going to kick your ass out of our index and the asses of your childrens and grandchildrens
• If you do it an angel looses its wings
• yada yada yada

Ok. Some care about it some just yawn when they hear it. Today I am officially among those who yawn. I was looking for a freaking press picture of Joseph Barbera and all I got was the same endless press release. Look for “were the futuristic mirror image” to see how many duplicates Google is keeping (and yes I know in time they’ll be buried and only a few will appear…yada yada yada)