….givin free day passes.

On the front page you will see a red sticker saying “Free Today” and the following text:

You can now watch selected videos for free - thanks to our sponsors. These videos usually sell from $0.99 to $14.99.

Apparently this seems to be part of a deal between Google and Netflix becuase when you go to a movie page you will see above the movie an advertising that says:

Free video made possible by www.netflix.com
Netflix DVD Rental Only $5.99/mo - Free Trial! Watch their ad

All in one is a good ideea and a win/win situation. If they can make it permanent this will give them a decent share on the online videos market. I recommend you “Classic Movies” (previously 0.99)

EDIT

More details about how this works from John Battelle:

How it works (from Google):
1. Advertisers select and bid to sponsor individual videos.
2. The winning bidders for each video are promoted in three ways:
- The ability to run a 15-30 second post-roll video ad
- Persistent branding while the video is playing through a text and icon above the video player
- A listing on the sponsored videos page
3. If a user navigates to one of the sponsored videos, we only show the in-stream video ad once the video has finished playing. If the user clicks the text, logo or visible URL above the video window, they will be taken to the advertiser’s site.
4. At the conclusion of the campaign, the advertiser will receive stats on the performance of his/her campaign.