Mind Hacking Visual Transitions

We experience it everyday. While talking with a friend at a park someone throws a frisbee to another person in the background. Without trying you notice this change of motion even though you are not looking directly at it. You can thank the superior colliculus for this little attention interruption.As the authors describe it this region of the brain is not very sophisticated. But it does a good job of telling you to pay attention because something may be coming at you. You aren't sure what it is but you had better pay attention to it.

Looks Good Works Well: Mind Hacking Visual Transitions