Paying Attention (or Not) to the Flickr Daily Zeitgeist

You don't read a screenful of text in a completely voluntary way. You're constantly tugged all over the page by various factors, including how your eyes jump around, what some submodule of your brain thinks is important to look at next instead of the words, and so on.Click here to find out more!If we know about these factors, we can make web pages easier to read by making other elements on the screen less distracting.In this article, we'll take a look at a fairly common online widget and talk about where it works and where it doesn't work, in terms of visual attention and its design objectives. We'll use the Flickr Daily Zeitgeist as our example.

O'Reilly Network -- Paying Attention (or Not) to the Flickr Daily Zeitgeist

technorati tags:information+architecture, flickr, attention, fading+effects