Tonight I wanted to look up a band and some videos. The band is called Dark. Obviously looking for it is a real pain due to the fact that their name is a common word.

First thought in my head was: “How dumb do you have to be to name your band so simple. You have to think that people will have a hard time finding you in Google”

Than…the second thought: “God damn that band was created in 1997. There was no Google and Yahoo was a basic form of a directory. Nobody thought like that back than.”

In only 7-8 years life changed a lot for many of us and most of our life and business strategies evolve around the search engines and there is no way to escape them. We are just a part of the Matrix and we are feeding it on a daily basis.

But is the Matrix feeding you? Why not?