Comments on: Launching a new service and guerilla PR (part 2) http://www.razvan-antonescu.info/launching-a-new-service-and-guerilla-pr-part-2 Search Engines || Information Architecture Sat, 23 May 2009 02:32:42 +0000 hourly 1 http://wordpress.org/?v=3.0-alpha By: 一直在爬网 : 别糟蹋你的Beta版 http://www.razvan-antonescu.info/launching-a-new-service-and-guerilla-pr-part-2/comment-page-1#comment-19023 一直在爬网 : 别糟蹋你的Beta版 Thu, 26 Oct 2006 09:43:48 +0000 http://www.razvan-antonescu.info/launching-a-new-service-and-guerilla-pr-part-2#comment-19023 [...] ref="http://www.razvan-antonescu.info/launching-a-new-service-and-guerilla-pr">Part 1, Part 2 日期: 2006年10月26日 17:39 作者 知 [...] [...] ref=”http://www.razvan-antonescu.info/launching-a-new-service-and-guerilla-pr”>Part 1, Part 2

日期: 2006年10月26日 17:39
作者
知 [...]

]]> By: Jeremy Pepper http://www.razvan-antonescu.info/launching-a-new-service-and-guerilla-pr-part-2/comment-page-1#comment-624 Jeremy Pepper Wed, 11 Jan 2006 00:38:25 +0000 http://www.razvan-antonescu.info/launching-a-new-service-and-guerilla-pr-part-2#comment-624 Cool post, and I need to blog the other side to it. Often, too many Web 2.0 companies have too many unofficial spokespersons. No matter if its guerilla or official PR, you still need consistent messaging (no, not to control the message, but to make sure the message is behind heard). If a company just uses Betas and blogs to launch, too soon it will learn it needs more than just that. There are exceptions, but they aren't the rule. Cool post, and I need to blog the other side to it. Often, too many Web 2.0 companies have too many unofficial spokespersons. No matter if its guerilla or official PR, you still need consistent messaging (no, not to control the message, but to make sure the message is behind heard).

If a company just uses Betas and blogs to launch, too soon it will learn it needs more than just that. There are exceptions, but they aren’t the rule.

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