Comments on: Launching a new service and guerilla PR

By: ベータで失敗しないために | Oddwit

ベータで失敗しないために | Oddwit — Sat, 23 May 2009 02:32:42 +0000

[...] Antonescu: Launching a new service and guerilla PR – Part 1, Part [...]

By: Don’t Blow Your Beta | 别糟蹋你的Beta版 at Summer Lab

Don’t Blow Your Beta | 别糟蹋你的Beta版 at Summer Lab — Mon, 16 Jul 2007 05:47:44 +0000

[...] Antonescu: Launching a new service and guerilla PR – Part 1, Part [...]

By: 一直在爬网 : 别糟蹋你的Beta版

一直在爬网 : 别糟蹋你的Beta版 — Thu, 26 Oct 2006 09:43:15 +0000

[...] Clips to Share Publicly?
Razvan Antonescu: Launching a new service and guerilla PR – Part 1, [...]

By: TechCrunch » Don’t Blow Your Beta

TechCrunch » Don’t Blow Your Beta — Tue, 10 Jan 2006 08:18:32 +0000

[...] example of a lost opportunity) Razvan Antonescu: Launching a new service and guerilla PR – Part 1, [...]

By: Razvan Antonescu » Launching a new service and guerilla PR (part 2)

Razvan Antonescu » Launching a new service and guerilla PR (part 2) — Sat, 29 Oct 2005 18:35:08 +0000

[...]

Launching a new service and guerilla PR (part 2)

In a previous post, I started pointing out a few tips that might help launchi [...]

By: Razvan Antonescu

Razvan Antonescu — Fri, 28 Oct 2005 08:25:34 +0000

never heard about Google though

That’s the core ideea of this post
Google is not interested so much in getting user feedback in BETA stage, it’s more a marketing strategy and eventually scalability testing

By: Guillaumeb

Guillaumeb — Fri, 28 Oct 2005 00:01:26 +0000

well I had to return many NDA forms to Microsoft for several beta programs or to sign some online.
however the following day you’ll find an info here or there (neowin.net for ex), and the next week you find a download….

I believe Microsoft is able to come up with some means to control their testers, should they use, for example their .net Passport to install a software.

So the marketing side is quite obvious, and it is obvious as well that MS is not doing all they can to stop leaks on the internet…

I feel very surprised however by the proximity of big companies to testers. Yahoo for example seems quite close to them? If you’re a MSN Beta butterfly you’ll be very close to the product team as well via private newsgroup…never heard about Google though