Search Engines || Information Architecture

Jeremy spotted an article that shows that Financial Times is using the black arts to get higher rankings

The hidden links can be found on pages such as ‘FT.com / Your money / Money guides’ . The hidden link is under the list of six partner sites that include The New York Times and Investors Chronicle in the bottom right hand side of the screen.

Tisk tisk tisk…..shame shame shame

The problem is that a smaller site would get banned from Google ASAP….but FT will say it’s not their fault and everything will be solved with an apology letter. Blah

P.S.
that is 1st grade link hidding BTW