On short the change implies not only the names but offering the following services:

Yahoo! Search Marketing Solutions’ suite of offerings will include the following products:

* Sponsored Search Listings, the flagship search advertising product
* Content Match™, Yahoo!’s contextual advertising listings
* Local Match™, Yahoo!’s local sponsored search offering
* Site Match™ Self Serve and Site Match Xchange™, Yahoo!’s search URL submission products
* Yahoo! Product Submit™, the Yahoo! Shopping URL submission program
* Yahoo! Express™, the Yahoo! Directory URL submission program
* Marketing Console™, which enables advertisers to track campaign performance across multiple online channels
* Search Optimizer™, which allows advertisers to improve their campaign performance and reduce the amount of time spent managing their listings