Tonight a client was asking where he can add his business to the GPS apps and units. After a little digging, here are my results.
There are only a few POI (Points Of Interest) databases and listing your business is fairly quick and free (beware for the websites asking for a fee)
- Google Maps: This is a must. Not only it will show your business on their Maps app and all the other apps that use their API, it will also might show you on local search results
- Navteq: Navteq is a subsidiary of Nokia that operates independently and provides data for portable GPS devices made by Garmin, Lowrance, NDrive and web-based applications such as Yahoo! Maps, Bing Maps, Nokia Maps, and MapQuest. To list your business there use Map Reporter
- Tele Atlas is a Netherlands-based company founded in 1984 which delivers digital maps and other dynamic content for navigation and location-based services, including personal and in-car navigation systems, and provides data used in a wide range of mobile and Internet map applications. To list your business on their database, go here
- Just to be safe, also add your business to OpenStreetMap.
Adding you business to GPS apps through POI databases can be considered as real life SEO and should be done by every local business owner.