Aaron has a new post on SEO Book, about the current algorithmic change made by Google in order to prepare for the upcoming shopping season. In the article he says:
- they want to make SEO unpredictable & unreliable (which ultimately means less resources are spent on SEO & the results are overall less manipulated)
- they want to force businesses (who just stocked up on inventory) to enter the AdWords game in a big way
Oh well, he has quite nailed it. From what I’ve seen and heard at IMTO 2010, this has already happen in Romania and more and more ex SEOs are joining the PPC battlefield.
This is somehow good for the ones that stay in the game, but in the long term it might turn into a fail for Google. I’m seeing on my clients more and more projects that not they are not optimized but they are a complete disaster from a search engine point of view.
In the end, only time will tell if this was a winning strategy.