A few days ago I’ve received a newsletter from the Etacts team regarding an update of their product. Today I wanted it to give it a try but surprise surprise is not compatible with the Firefox 4 beta. This is one of the most basic mistakes done by startups.
The idea is: when you have a young product targeted to early adopters, you make sure that you blend well in their environment. Otherwise, like in the case of Etacts, you are going to loose the momentum and all your PR and development efforts are going to be less efficient