After the last year’s Google Panda “massacre” a new business model has emerged: strategies to fight off Google Panda. Most of the documents I have seen are simple scams that refurbish SEO garbage that has been floating on the internet since the SEO term has been coined.
If you are tired of seeing and paying for the same WSO special offers and you would like to read something valuable go to Techcrunch and read this excellent case study from the real world written by the CEO of viewpoints.com.
You will learn there that the new SEO strategies focus not on volume and shady backlinks but on great user experience.
And this is the winning strategy because by focusing on the user you can finally address the “secret” factors of search engine rankings:
- Returning visitors
- Time on site
- Bounce rate
- Social markers