Yahoo goes spamming

Written on 1/31/2007 – 7:46 pm | by Razvan Antonescu |

From Techcrunch:

 Yahoo’s brand-centric sites, announced in November 2006 and dubbed “Brand Universe”, have started to go live. These sites each revolve around a single popular brand - like this one on the Nintendo Wii - and have almost no original content. Instead, Yahoo is taking content from Flickr, Del.icio.us, Yahoo Answers and other Yahoo properties, along with some slick graphics, and hoping for page views.

[...]

Yahoo doesn’t seem too concerned with monetization of these pages yet, and they aren’t working directly with the brands themselves.

Ok, someone please explain me what’s the freakin difference between what Yahoo does and search engine spamming. Those are black hat websites by the book with a Yahoo logo on them:

  • no original content
  • aggregated content based on RSS feeds around a central keyword
  • subdomain hosted on a core authority domain
  • lots of ads (soon)

When Wordpress did that a few years ago they were called spammers and blacklisted for a while from Search Engines. When regular black haters do it are called splogs and flushed from SERPs. When Yahoo does it is brilliant.

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