Razvan Antonescu

Well today I was looking for some Rammstein videos on Yahoo! search, when I saw the new video shortcut they provide.

Keeping the model from the images queries, they present an enhanced area that contains:

• Generic image with the band in the query
• 3 videos below the picture
• Link to band’s official homepage
• Links to albums, videos and lyrics (all point to Yahoo! Music)
• Small playlist of music samples

All in one a pretty nice widget that gives you a lot of information about a band and in the same time keeps you on the Yahoo domain.

The nice trick is the part where you click to see a video. Initially I have expected to open a new page or best case scenario an inline player like Google does. What happened was that a new layer was opened and the player was above the natural results.

Conclusions:

• At least in this area, Yahoo’s approach is far more useful than Google’s (they provide all the info that you’d might need in a small area)
• Yahoo is promoting their own domain and services without screwing with the natiral results. Is obvious for everybody that afterYouTube aquisition andthe universal search approach, Google’s alghoritm has been “optimized” to promote YouTube as natural relevant results